Anyone who drinks coffee on a regular basis will tell you that not all coffees are created equal. Over the years I have become a coffee snob of sorts. I'm drinking far less of it than I used to, and as a result I tend to be rather fussy because it's gotta count!
On Tuesday I went for my regularly scheduled massage therapy appointment. My student-therapist and I usually banter about this and that, and on this day we talked about coffee. Clearly, A. is a student. She went on about how much coffee she needs to "keep going", so I asked her what she preferred to drink.
To my shock and near-horror, she said these words:
My dear student-therapist...
We must have a little chat.
A few years back, the local independent coffee shop in my neighbourhood ran a weekend theme called "Trailer Park Days". The lunch special was K.D. and Wieners, the drink specials were J.D. and Pilsner, and for dessert you could choose from a King Dong or Twinkie plate. To emphasise the point of the theme, the manager had placed a card table to the right of the counter. On it sat a pot of Maxwell House coffee, a number of those old brown diner-style mugs and of course, the Maxwell House tin. The sign read,
"FREE COFFEE - HELP YOURSELF"
You would think that free coffee in a coffee shop would cripple sales, but that week his coffee sales went up, not down!
So there I was, expressing my shock and horror at A.'s quite obviously BAD choice in coffee:
ME, SARCASTICALLY: "You know what we used to call ground coffee that comes in a tin?"
A., SHEEPISHLY: "Um, what?"
ME, IN A STERN TONE: "Sawdust coffee."
A., QUITE MATTER-OF-FACTLY: "Well, I can't afford anything better..."
ME, CONFIDENTLY: "Not true. You will use LESS of the good coffee and be a happier person for it."
Yesterday I picked up a bag of one of my favourite coffees. A. is in for a treat, not to mention an education, when I return today.
...now THIS is good coffee!
Any coffee that comes bearing its own legend has GOT to be good.
They even post the rules.
Sorry for the fuzzy photo, but I will share with you Rule #3.
"Always use fresh cold filtered water. Some municipal waters have been chemically treated adding an unpleasant taste to your coffee. Remember, coffee is 99% water."
So there you have it, Maxwell House drinkers... that 1% makes it "Good", (or not) "to the last drop".